How do we activate people for sustainable behavior? I’ll use a neuroscience perspective to explain why I am not a fan of doomsday scenarios
Your ideal self: a positive guide
Probably you are less beautiful and smart than you think. Most of us think overly positive of ourselves. I think it's a cute human trait: self-serving biases can propel you into positive change!
The beauty of greed
Why do people have to be so greedy? I asked myself, watching a documentary about capitalism. Neuroscience provided a surprisingly bright perspective. The mechanism that causes greed may also produce art.